The sandwich generation’s fear for their vulnerable parents

Aston AveryDaytimeLeave a Comment

Life often throws unexpected responsibilities at us that must be handled with grace and empathy. For many Brits stretched between caring for children, and aging parents it is a battle between respecting their independence and providing careful attention, especially when a loved one may have onset signs of illnesses such as Alzheimer’s or dementia.

New research published today by CPR Global Technology reveals as many as three in five (57%) over 40s pick up the phone at least once a day just to check that their parents are okay. But almost a fifth feel intrusive for doing so, with one in six (16%) saying that their parents’ independence is the thing they most worry about.

There are a multitude of things to worry about when you have a vulnerable or aging loved one, with one of the main concerns being them having a fall and you not knowing – a worry shared by one in five UK adults (21%). Over a quarter confess they worry about their parents often and wish there was something they could do to ease their mind, perhaps this is where technology can lend a helping hand?

Aston spoke to Professor June Andrews OBE, to discuss this research, and the ways we can support our loved ones.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Fortune Copilot - The World's Only Business Behavioural Science Community