Posted by Aston Avery

TOWIE’s Lydia Bright on stereotypes in business

Women in business are still having to deal with gendered stereotypes including being ‘too emotional’ (39%), ‘bossy’ (35%) and ‘weak’ (26%) according to a new study.

The research among more than 1,000 women and over 100 women who’ve started their own business reveals women are also being accused of ‘trying to be masculine’ (18%).

The study, by global beauty brand Avon, also asked women in the UK about their views on phrases such as ‘boss babe’ and ‘She-EO’.

Aston spoke to former The Only Way Is Essex star, lifestyle influencer and entrepreneur Lydia Bright.

Photo by Glenn Carstens Peter on Unsplash

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