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21st March 2019
Posted by Aston Avery
TV advertising revenues have held strong despite the challenging economic environment, according to new figures from leading TV industry body Thinkbox. Brands invested a total of £5.11 billion in 2018, matching the amount invested in 2017.
Collectively, online businesses remain the biggest category of advertisers on TV. Based on 2018 data from Nielsen, online businesses – including brands such as Google, Just Eat and Trivago – invested a total of £760 million in TV advertising, £47 million (7%) more than in 2017.
Aston spoke to the CEO of Thinkbox, Lindsey Clay about UK’s TV advertising revenues, patterns and trends.