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TV advertising revenue totalled £5.11bn in 2018

21st March 2019
Posted by Aston Avery

TV advertising revenues have held strong despite the challenging economic environment, according to new figures from leading TV industry body Thinkbox. Brands invested a total of £5.11 billion in 2018, matching the amount invested in 2017.

Collectively, online businesses remain the biggest category of advertisers on TV. Based on 2018 data from Nielsen, online businesses – including brands such as Google, Just Eat and Trivago – invested a total of £760 million in TV advertising, £47 million (7%) more than in 2017.

Aston spoke to the CEO of Thinkbox, Lindsey Clay about UK’s TV advertising revenues, patterns and trends.

CEO of Thinkbox Lindsey Clay interview with Aston Avery