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UK consumers want to support local this Christmas

1st December 2021
Posted by Aston Avery

Queues at the petrol station a couple of months ago were a very visible consequence of disruption caused to supply chains during the pandemic.

Now, as we approach Christmas, with both global and local supply chains facing seemingly constant issues – almost three quarters of UK consumers (73%) say they have experienced difficulties finding or buying products over the past two years.

The problem with supply chains has affected many businesses, with issues like shortage of workers, materials and transport disruption.

The research commissioned by SAP, whose technology allows businesses to connect with buyers and sellers,found consumers blame staff shortages (63%) and trade-deal related issues (49%) for problems with supply chain along with being over reliant on sourcing goods from one country and not planning ahead.

Aston spoke to Dr Mick Jackson, founder of WildHearts Group and Henrik Smedberg from SAPUK & Ireland.

Photo by Mike Petrucci on Unsplash