Posted by Aston Avery
UK public seek out ‘good’ businesses but lack trust over claims
The British public is seeking out ‘good’ businesses but lacks trust over their claims, new figures out today show.
The data shows 80% of the UK public favour buying from companies that are doing good for people and the planet.
However, only 22% find it easy to identify whether a company means what they say.
he data is released as over 1,200 UK businesses, known as Certified B Corporations (or B Corps) celebrate this year’s B Corp Month by demonstrating how they go beyond business norms to transform the economic system for the better.
Aston spoke to Dr Mary Johnson-Louis, chair of the board of trustees at B Lab UK.
Photo by Colin Watts on Unsplash
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