What can we expect from the future of online shopping?

As we continue to move from highstreets to online, retail spending on AI is predicted to grow a massive £6 billion per year by 2022. But what can we expect from the future of online shopping?

With machines becoming more and more intelligent, they will be able to make smart AI-driven judgments about our product choice better than we can – for example, helping to choose an outfit for a first date with a Tinder match by analysing what we look good in whilst also taking into account our dates tastes and attributes.

This may seem a frightening prospect, but new research commissioned by Cinch reveals that Brits actually like the idea of being able to personalise a retail website with more than two thirds (67%) admitting they would be happy for a site to use their purchase history to better tailor their shopping experience, with 16% even willing to share their DNA and blood samples.

Aston spoke to Nadia Higham, author, behavioural futurist and co director of next big thing to discuss the research and discuss what’s in store for the future of shopping both this year and beyond.