Posted by Aston Avery

Why shoppers in the UK love a deal

Forget BOGOF deals, this summer is all about, the three B’s. Brits Bargain Bonanza!

With a third of people in the UK admitting to only shopping during sales or in discount periods, its fair to say we’re a nation of bargain hunters who will go the extra mile to find a deal.

Be it yellow discount labels in supermarkets, discounts on flights or the bargain bucket in retail stores, us Brits have a keen eye for finding that money-saving gem, we’re committed to it too. New research by has found that shoppers in the UK spend almost half an hour online looking for the best deal, with customers in-store committing more than 20 minutes.

Aston spoke to Anita Naik, savings expert at

Photo by Colin Watts on Unsplash

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