British food dips as cost of living crisis bites

Trust in food produced in Britain has fallen as people are forced to change their buying habits due to the cost-of-living crisis, according to a new report.

New research from Red Tractor and YouGov reveals a significant drop in consumer trust across almost all British institutions, with food and energy seeing the biggest deterioration since 2021. The research, conducted with over 3,500 adults across the UK, found that trust in food has declined by 8% overall, increasing to 11% for those in the lowest paid occupations or not in employment.

The swings in trust come as shoppers are forced to change their buying habits because of the cost-of-living crisis. Almost half (46%) of people say they are changing what they buy to feed their families. 30% of consumer are buying less meat, increasing to 35% for those from lower income households.

Ros spoke to Christine Tacon CBE, chair at Red Tractor.

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