Brits eye side hustles to offset soaring cost of living

Undaunted by predictions that the economy is heading into a prolonged and deeper than expected recession, a significant number of enterprising Brits say they are considering starting a business or a side hustle in 2023.

Driven by a desire to boost their household income and offset the spiralling cost of living, almost a third of UK adults (30%) are contemplating getting their own business off the ground this year, on either a full or part-time basis, according to a new survey by small business platform Enterprise Nation.

While recessions often see people motivated to start a business because of job insecurity or unemployment, the research suggests this downturn will be different with greater numbers planning to start a side-hustle while holding down a full or part-time job,

Aston spoke to Emma Jones CBE, founder & CEO of Enterprise Nation.

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