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Posted by Ryan S

Cricket World Cup

As excitement builds for the Cricket World Cup in America, new research reveals how deeply cricket is embedded in the cultural identity of fans across the UK. The survey highlights the, sometimes forgotten, sport’s significant role in strengthening cultural and national connections, interestingly… among younger generations.

According to the survey, 51% of fans in Basildon and East Thurrock believe that major sporting events like the Cricket World Cup help bring people together, creating a strong sense of community and unity both here in the UK and around the world – even though we are competing against each other.

This sentiment is even higher among younger fans, with 61% of those aged 16-24 agreeing. Perhaps cricket has a powerful role as a cultural bridge, connecting people across different backgrounds and fostering a sense of community, more than we thought?

Ahead of the World Cup, Wise is launching an exclusive content series in partnership with “The Grade Cricketer.” This series will provide fans with unique insights and behind-the-scenes stories from the World Cup in America. Follow along as “The Grade Cricketer” duo takes you on a journey through the tournament, capturing the essence of cricket’s cultural impact.

Ryan spoke to former cricket players Sam Parry & Ian Higgins.

Photo by Alessandro Bogliari on Unsplash

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