Does the phone remain a gold standard despite the digital age?

The world is more connected than ever before…Text message, FaceTime, social media messaging, Zoom… the list goes on.

But despite the endless options at the palm of our hands when it comes to connecting on a personal or professional level, new research shows a simple phone call remains gold standard, and for businesses having a landline number can bring trust to your brand.

The figures by Zen Internet ahead of International Small Business Day (27^th June) show a strong and trustworthy phone presence remains crucial for businesses, as consumers still value landlines as a marker of credibility.

Ros spoke to telecoms expert Richard Tang from Zen Internet.

Photo by Anh Tuan To on Unsplash