Emmanuel Asuquo: what makes a successful entrepreneur

When you think of what makes a successful entrepreneur you probably think they’re outgoing, a real character with bags of confidence – and certainly someone who looks at the world differently. But research out today shows that the UK is a nation of ‘intro-preneurs’.

The top character traits among 1,000 real-life small business owners and entrepreneurs surveyed across the UK were thoughtfulness (62%), flexibility (61%) and consideration (57%) – qualities typically associated with more introverted personality types.

The findings by Virgin Money showed this is in stark contrast to the general public’s perception of what an entrepreneur should be.

Ros spoke to Channel 4’s financial expert Emmanuel Asuquo.

Photo by Colin Watts on Unsplash