Experts warn Brits to pay better attention to their pet’s food

We are a nation of animal lovers, with around 12 million households including a cat or dog at home. But the majority of British paw-rents have no idea what they’re feeding their beloved four-legged friends.

New research from pet food experts, Scrumbles, discovered a shocking three-quarters of British pet owners do not know what is in their pet’s food. Over half (54%) make their decision on their furry friend’s food by how healthy it looks, whether it’s on special offer (31%), or if it’s cheap (24%).

Many households welcomed new pets during the pandemic, but some didn’t know where to turn when it came to feeding them. A quarter of new pet owners worked out what to feed their pets through trial and error, whilst a fifth asked the breeder or shelter, and their vet.

Ros spoke to TV vet Dr Michael Lazarus.

Photo by Berkay Gumustekin on Unsplash