Posted by Aston Avery

New collaboration sees Disney magazines and comics launch on digital reading app

Reading is an important part of every childhood, not just for education but also for inspiration, wonder and a chance for parents to bond with their kid.

Out of all literature choices, almost one in ten children most enjoy comics, with almost a quarter (23%) of parents and grandparents feeling its top benefit is creating a habit and a love of reading. Sparking curiosity and a lust for literature, 34% of parents and grandparents have introduced comics or fantasy magazines to their children or grandchildren. Feeding their imagination, 42% of adults have read fantasy or comics as a child with 11% still reading this format today. Helping to develop a life-long passion for literature, 72% of childhood comic readers reflect that it played an important role in inspiring their interest in reading.

Literature and how we read it has evolved over the years, as 27% are reading both digital and physical formats equally, building a strong reading culture, with 41% of children reading on digital formats every day or several times a week. The research by YouGov comes as Readly, digital magazine and newspaper subscription app, launch its collaborate with Disney which see’s 80+ Disney magazines to its app.

Research by The National Literacy Trust shows having opportunities to read digitally could be particularly effective for children with low levels of reading engagement, such as reluctant readers. For these children, reading enjoyment increased not only in relation to reading on screen, but also reading in print, indicating that reading digitally had the potential to provide a route into general reading and literacy.

Aston spoke to child development expert Dr Jacqueline Harding.

Image by Kimberly Farmer on Unsplash

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