Krispy Kreme celebrates easing out of lockdown by giving away 1 million doughnuts

Krispy Kreme is celebrating the easing of lockdown and friends and loved ones getting back together, by accepting a connection as currency in a world first.

From Monday 10th May and running for a week, Krispy Kreme will spread miles of smiles across the nation and give away up to 1 million doughnuts. In order to bag a free Krispy Kreme Original Glazed doughnut all you have to do is come into a Krispy Kreme store and simply safely share how you have connected with someone that has made you smile and features #SmilesAsCurrency. This can be anything from a social media post, a photo a message, a joke, or a post-it note.

Recent research from Krispy Kreme has underlined the yearning for connection that Brits have as lockdown lifts, with over half (53%) of Brits saying the thing that they have most looked forward to doing, is seeing friends and family in real life and 48% say it is hugging friends, family and loved ones.

Aston spoke to Nadine Singler from Krispy Kreme to discuss the campaign in further detail.

Photo by Matt Seymour on Unsplash