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The pub has long been known as the place to find that special connection; where people have fallen in love, got married, met their best friend, found a mentor, or reconnected with long-lost friends over a beer.
This weekend – as many are heading to the local for the final of the Euros – Long Live The Local is championing pubs and brewers up and down the country to recognise the vital role pubs play within the heart of local communities across the UK.
The Long Live The Local campaign is calling on investment through the reform of VAT, Beer Duty, and Business Rates, to reduce the unfair tax burden our pubs and breweries face and help them thrive well into the future.
This comes as new research has revealed almost nine in ten (86%) have formed a special relationship in the pub. Whether falling in love, having a first date, making a new friend, or meeting their business partner, it has played an integral role.
Aston spoke to David Cunningham, campaign director for Long Live The Local.
Photo by Louis Hansel @shotsoflouis on Unsplash