TV advertising revenue totalled £5.11bn in 2018

TV advertising revenues have held strong despite the challenging economic environment, according to new figures from leading TV industry body Thinkbox. Brands invested a total of £5.11 billion in 2018, matching the amount invested in 2017.

Collectively, online businesses remain the biggest category of advertisers on TV. Based on 2018 data from Nielsen, online businesses – including brands such as Google, Just Eat and Trivago – invested a total of £760 million in TV advertising, £47 million (7%) more than in 2017.

Aston spoke to the CEO of Thinkbox, Lindsey Clay about UK’s TV advertising revenues, patterns and trends.