Active Essex Launches 30:30 physical activity campaign

A countywide campaign encouraging Essex residents to get moving this June has been officially launched. Now in its third year, the 30:30 Essex movement is to encourage every Essex resident to take part in 30 minutes of movement every day in the month of June.

It is proven that an active lifestyle and regular exercise provides a range of benefits, such as improved energy and mental health as well as reducing the risk of heart disease and type 2 diabetes.

The current global situation has caused many Essex individuals to become more sedentary and less mobile, or less motivated due to being at home more than we were. The Active Essex led campaign hopes that June will become the motivation to get up and get moving.

Previous 30:30 Essex participant Adele Bovington, said:

“Last year I used my 30 minutes each day to try as many new activities as I could. My children and I can’t wait to get started again this year! We have been enjoying the Keep Essex Active channel and can’t wait to keep trying new sessions.”

Essex residents can join the movement by following Active Essex on Facebook, Twitter or Instagram, joining the Keep Essex Active community group on Facebook and signing up to receive a resource pack at www.3030essex.com to help keep you motivated and inspired and it even includes a selfie prop pack!

Azeem Akhtar, Chairman of Active Essex, said:

“Now in its third year, the 30:30 Essex movement is back and we have already had fantastic support from local organisations, workplaces and individuals who want to use June as their motivation to keep moving. Especially during these difficult times, we know that movement and physical activity can all help physical and mental wellbeing. We look forward to having Essex get behind the campaign to together, keep Essex active.”

Cllr John Spence, Essex County Council Cabinet Member for Health and Adult Social Care, said:

“Essex County Council is pleased to support the Active Essex 30:30 challenge. Physical Activity not only improves physical health, but also mental health and it has a follow-on effect of taking strain of health services at this vital time. We are committed to improve the health of people in Essex and the 30:30 challenge is an effective way of achieving that aim.”

If you are taking part in this year’s challenge, share your stories on Facebook, Twitter and Instagram using the #3030Essex.

Image: Unsplash