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70% of parents think families with LGBTQ+ members are unfairly treated

3rd July 2019
Posted by Johnny Jenkins

Just under a third (30%) of British parents think families with LGBTQ+ (Lesbian, gay, bisexual, transgender and queer or questioning) members are fairly treated in 2019, according to a new study.

The report by Procter & Gamble’s (P&G) household brand Fairy found seven in ten (69%) parents would support their child if they were in a same sex relationship and wanted to have a child.

However, over a quarter (27%) of British parents say they agree that it is fair to treat people differently because of who they love or who loves them with nearly 1 in 5 (18%) saying that LGBT+ parenting has no place in 2019.

P&G is harnessing the power of global reach to launch a series of initiatives in celebration of Pride month, and in advocacy for a continued drive for Diversity and Inclusion.

According to their research, a third (32%) of British parents say, within their family, they find it difficult to find the right moment to talk about sensitive issues.

Just over half of parents (59%) think that they talk openly and positively about LGBT life and issues to their kids and less than half of parents of an LGBT+ child (47%) believe that their child was comfortable telling them they are LGBT+.

The FAIR Report is released as P&G household brand, Fairy, announces that it will lose it’s Y and launch a limited edition FAIR range in support of  homeless charity, akt (LGBTQ+ youth homelessness charity)

A new film chronicling P&G’s journey of LGBTQ+ inclusion, Out of the Shadows, has been released on the 50th anniversary of the Stonewall riots, and findings uncovered by P&G’s FAIR Report reveal the attitudes and perceptions of British parents today towards LGBTQ+ equality.

Johnny spoke to Brent Miller – the P&G Associate director of global beauty and leader of LGBTQ+ communications: