Are we a nation of animal obsessives?

Videos of our pets continue to be one of the most popular categories on social media sites. On TikTok alone the #Pets has about 88 billion video views and #PetsofTikTok has about 74 billion.

Here in the UK the average person spends 17 minutes of their day watching animal content online, with people aged between 35-44-years-old the most obsessed with the videos.

Animal videos that are funny (42%), heartwarming (23%) and show the bond between humans and animals (13%) are the most popular videos we consume, leaving us feeling happy (41%), relaxed (22%) and positive (19%).

As a third (34%) of people admit they actively seek out content that provides information or tips on pet care, training or health online, Battersea Dogs and Cats home is launching the ‘We’re All In, For Them’ campaign showcasing the different ways the charity is here for animals, from rehabilitating and rehoming thousands of dogs and cats at their rescue centres and  providing free training for owners, to campaigning for laws to protect animals and supporting other animal organisations across the UK and around the world through funding and education programmes.

Aston spoke to Bridie Williams, rehmong & welfare manager at Battersea Dogs and Cats Home.

Photo by Berkay Gumustekin on Unsplash