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It’s been a century since The Roaring Twenties. While prohibition and cutbacks on alcohol was a political issue back then, non-alcoholic drinks and attitudes towards them are coming back in force. And this time, it’s for a health kick.
New research by Seedlip has discovered that people are going into the new 20’s roaring to try new things. Around a third (31%) of Brits are looking forward to trying new things in the upcoming decade, with a further third (33%) are focusing on fitness and well being. 38% are also looking to shift those additional pounds put on during the holiday season.
When it comes to alcohol, nearly half of Brits (45%) agree that in the new decade they want to consciously control their drinking, claiming that they want to go out and have fun but make the decision when they’ve had enough. On top of this, nearly a quarter of Brits (22%) mention they want to go out and have fun without always having that alcoholic drink in their hand, a way to moderate themselves.
Aston spoke to Claire Warner, industry expert to discuss the research in further detail and also about the rising trend of ‘conscious consumption’ which means that more people are swapping their alcohol for alcohol free alternatives.