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Brits reveal the smells they really want as perfume

11th March 2020
Posted by Aston Avery

Do you use the same old perfumes or colognes time and time again? Do you have a favourite fragrance you always reach for? If the answer is ‘yes’ and ‘yes’, then maybe it’s time to branch out, and be a bit more adventurous. New research has revealed some of the more unconventional smells Brits would like to see bottled and made available as perfumes and colognes. What about the smell of a new car? Eau de suntan cream anyone? What about a bit of lightly scented freshly cut grass? These are just some of the smells Brits have admitted they would like to buy as colognes or perfumes.

The research – commissioned by Auto Trader – shows that food and drinks smells are among the favourites. Chocolate, coffee, lemon and rosemary all feature heavily in the top ten, but there are also appearances from things slightly more unusual. They include the smell of new cars, freshly cut grass, and the sea. The extended list also includes the likes of bacon, whiskey and petrol but top of the list is the smell of roses. The survey goes on to reveal emotions that Brits associate with the smell of a new car. 22.5% of respondents said the smell of a new car is a sign of success, and a sense of achievement is the biggest feeling associated with the smell of a new car.

Aston spoke to Odette Toilette, fragrance expert to discuss the new research that reveals the unconventional smells Brits would like to see bottled as perfumes and colognes.