Demand for dogs skyrocket in the lead up to Christmas

Aston AveryDaytimeLeave a Comment

The UK’s largest dog welfare charity – Dogs Trust – is urging the public not to buy or give dogs as presents, as new statistics show online searches for dogs and puppies skyrocket in the countdown Christmas.

The latest figures released today by Dogs Trust show online searches for puppies skyrocket by 44% in the week before Christmas. Yet sadly, online searches for people wanting to give up their dog also peak in January (8% increase).

On average, Dogs Trust receives one call every six minutes from people wanting to give up their dog. The charity’s plea comes as it launches its first ever Christmas TV advert – which features a puppet dog who brings to life the message behind its famous slogan ‘A dog is for life, not just for Christmas.

Aston spoke to Owen Sharp, CEO at Dogs Trust and Karen Matthews, case study from Essex to discuss the concerning research results as well as encouraging Britons to remember that dogs do not come with a gift receipt.

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