Extra pounds in savings pot is key to unlocking happiness

Forget heading out into nature or cuddling a cute puppy, new research has revealed that saving money can be the easiest way to boost happiness.

The research from MoneySuperMarket shows that 43% of people found that getting a good deal on household bills gives their happiness a boost. Almost two thirds (59%) of consumers said getting a good deal on their groceries made them the happiest, with saving money on broadband bills (37%) adding to their joy.

During the cost-of-living crisis, finding the best deal proved to be the most effective way to get a happiness surge, even beating out playing with a puppy (45%) and basking in sunny weather (45%).

Aston spoke to the professor of happiness Professor Bruce Hood.

Photo by Colin Watts on Unsplash