Ginuary 2022: A celebration of all things gin

Research has revealed that a fifth of drinkers in Britain are now opting for cocktails over beer and wine. The way we drink in the UK has changed, and this has made gin (and other spirits) more likely to be chosen than beer. Rather than ordering a round at the pub, Brits are choosing to sip on G&Ts in more mid-tempo environments.

The UK’s top cocktails last year included martini’s, negroni’s, and Long Island iced tea. Collectively, accounting towards 150,000 monthly searches on average. The common ingredient in all these tipples, is gin. This happens to be Britain’s favourite spirit to drink, with around 4.9 million people being ‘heavy’ gin consumers.

With this in mind, Martin Miller’s Gin created the world’s first ‘super premium’ gin. They believe in a balanced cast of the finest botanicals selected on a quality first basis, which ensures his gin is pure and smooth in taste. It comes as no surprise then, that Martin Miller’s Gin is consistently, year after year, the most awarded gin brand in the market.

Aston spoke to brand ambassador at Martin Miller’s Gin UK Rory O’Sullivan.

Photo by Jez Timms on Unsplash

Please drink safely: https://www.drinkaware.co.uk/