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From caring for elderly parents to looking after young children, Britain’s generation of middle-aged adults are critical when it comes to providing support from the physical to the emotional.
Now, new research reveals that 86% of parents are worried about a family member falling victim to fraud. Lloyds Bank is recognising the ‘Scamwich Generation’ – those with elderly parents and their own children and the important role they play on the frontline fight against fraud, helping protect and educate their loved ones about scams.
Teens and those in the early twenties are most vulnerable to purchase scams, according to Lloyds Bank, with those aged 55+ mostly targeted for higher value scams such as investment and romance scams. Meanwhile, the ‘Scamwich Generation’ of 35 – 54-year-old parents have to be more alert to fraud more generally, as they are often the most susceptible group for every type of scam.
Aston spoke to TV psychologist Honey Langcaster-James.
Photo by Colin Watts on Unsplash