New ‘Boob Census’ barometer measures how many women self-check for signs of breast cancer

A new ‘Boob Census’ will provide an annual barometer of how well health messaging is working in regard to women self-checking their breasts.

Its inaugural findings show nearly one in 10 women are at increased risk of breast cancer due to having never undertaken a self-check.

The census, created by global Beauty brand, Avon, reveals that only 34% of women have checked their breasts in the last month.

Avon’s Boob Census also probed men on their understanding of breast cancer, revealing that nearly three quarters (72%) are aware they are susceptible to the disease; however, 16% remain unaware and 12% unsure.

Aston spoke to Dr Frankie Jackson-Spence.