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As the summer holiday season comes to an end, new research reveals the tourist experiences that have been valued most this year by British holidaymakers. A new survey carried out by the Saint Lucia Tourism Authority finds that the majority (94%) of Britons like to get out and about to experience the destination first-hand when travelling abroad. This research comes as Saint Lucia confirms the development of its Village Tourism Programme (VTP) to encourage tourists to explore the island.
Despite the world’s economic challenges and the ongoing issues and uncertainties of Brexit, British people still prioritise a holiday as seven in 10 (71%) have been abroad in the last 12 months. Most holidaymakers (72%) choose a holiday for the good weather and almost two thirds (64%) for the beautiful scenery. Once on a trip, holidaymakers first opt to try the local cuisine (74%) with six in 10 (59%) looking to get to know the history and culture of the area.
Saint Lucia is leading the way in helping tourists to explore destinations locally. A new scheme called the Village Tourism Programme has been launched in Saint Lucia. Each island community will have its own theme to showcase its unique culture and heritage. With formal funding, locals can enhance what they offer to visitors and therefore benefit directly.
Aston spoke to Dominic Fedee, minister of tourism for Saint Lucia to discuss the new Village Tourism Programme under development on the island and Sean Tipton, spokesperson from Association of British Travel Agents (ABTA) who was discussing travel trends and offering tips and advice for holidaymakers.