Taking the leap in 2024

From Dragons’ Den to TikTok Shop, young people are leading a new wave of entrepreneurship in the UK. New research from Lloyds Bank finds Gen Zs are more likely than other generations to make side hustles a full-time gig, with three in five (60%) Gen Zs considering quitting their jobs to start up on their own. 

A survey of 1,500 adults finds that eight in 10 say they aspire to be their own boss so they don’t have to work for anyone else ever again. Around a third (29%) say they feel unfulfilled in their current job role.

Compared to older generations, Gen Zs – those born after 1996 – are 57% more likely to say that the current economic and job market conditions are pushing them to think about creating their own source of income (33% vs 21% on average).

Aston spoke to psychologist Prof Sir Cary Cooper.

Photo by Glenn Carstens Peter on Unsplash