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Brits bonkers for beige food

17th November 2020
Posted by Aston Avery

More than a quarter of the food Brits consume each week is beige comfort foods, despite being most cheered by foods with a brighter hue, according to a survey.

And 34 per cent of adults admit there are certain foods they’ve avoided purely based on their colour.

The research of 2,000 adults commissioned by Stoves also revealed Brits are most likely to turn their noses up at foods with dark hues like black, blue and purple, while 20 per cent don’t eat anything GREEN. A lot of these colour preferences link back to childhood and memories of being told to ‘eat our greens’.

Mixing up what’s on your plate to make it as colourful as possible not only looks great, it does your body good while also improving your mood. Experimenting with colours in the kitchen is an interesting challenge for keen cooks, and the results are well worth the test of skills. The research has shown that adding a variety of colours into the kitchen can have a really positive impact on our mood, which is especially important during a second lockdown throughout the winter months.

Aston spoke to celebrity chef Sophie Wright to discuss the research in further detail and she was on hand to offer advice on cooking techniques whilst in lockdown.

Photo by Alyson McPhee on Unsplash