New Harrods Beauty shop opens at Lakeside Shopping Centre

Today Harrods has opened their first of its new standalone beauty concept store – H beauty – which will allow customers to shop some of the most coveted and forward thinking brands in the world. The 23,000 sq.ft space aims to embody the future of experiential beauty while allowing customers to safely purchase the most desired beauty products ranging from legacy brands such as Chanel to new generation beauty brands like Huda Beauty.

Designed by Virgile + Partners and inspired by the evolution of luxury and premium beauty becoming more playful, accessible, and interactive the premium space aims to encourage beauty followers to enjoy a new, ‘wonderland’ beauty world. From the moment they enter the store, customers can enjoy unmatched, 360 beauty experiences; from bespoke facial bars and ‘play tables’, ending with cocktails at the Champagne bar created by Harrods leading food and beverage team.

Aiming to give customers the exceptional experience that is synonymous with the Harrods brand, the store has also been developed with consideration to the current environment. As part of this H Beauty has introduced cutting edge beauty technology.

Aston spoke to Annalise Fard, director of beauty, fine jewelery, watches and home at Harrods to discuss more about the new Harrods Beauty shop at Lakeside Shopping Centre.