2020 BRIT Awards – the TikTok effect

From the social platform which spawned two of 2019 biggest hits, TikTok is an authority on what it takes the lead the way in the music charts. As the world’s fastest-growing social media platform, TikTok is often at the forefront of viral music trends and catapulted Kosovo-based DJ Regard’s remix of Ride It and Lil Nas’s Old Town Road featuring Billy Ray Cyrus to the top of the charts.

So, they have a impressive pedigree when it comes what will be  the biggest bangers in music and where their massive userbase turns when it comes to the top trends. Using the number of videos created and viewed by the TikTok community in the UK over the past two months, the music experts analysed the video content produced and watched by its users in the U.K., in the weeks leading up to and directly following The BRIT awards nomination announcement.

Aston spoke to Toyin Mustapha, Head of Music at TikTok UK to discuss their data and who is best placed to take home a BRIT Award at this year’s show.