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“New year, new me” has been filling the social media waves over the last few months as 2020 is officially in full swing and according to new research by ProVen Probiotics, Brits are keen to support this mantra and to improve their overall health (45%).
Many are ditching the classic new diet or exercise regime, with over half (55%) saying they will not be starting a new one this year. Instead, it seems the older generation have become the most health conscious among us – improving their fitness is the most important goal for 65+ year olds (64%), closely followed by 52% of 55-64 year olds and compared to only just over a third of 25-34 year olds (37%).
The research also found that while two thirds of Brits (65%) lead a reasonably healthy lifestyle and try to make the effort but are unable to all the time, only 1 in 10 (13%) believe they lead a very healthy lifestyle. For many, they come up against several physical challenges trying to create a healthier way of life with joint pains (42%), energy levels (35%), stubborn weight (34%) and not being flexible (32%) being the biggest issues.
Aston spoke to Dr Nigel Plummer, microbiologist and managing director at ProVen Probiotics alongside nutritionist Fiona Lawson to discuss what the trial means for the future of the fitness industry.