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In society today, talk around climate change and the need to go green is everywhere. Whether across politics or plastered over Instagram feeds from celeb supporters, people are trying to do their bit to support the climate cause. Recent research by Kia Motors has revealed that 60 per cent of Brits are ready to embrace the eco car revolution, and just over a third are looking to buy an electric car as their next vehicle – 21 per cent of these within the next 18 months. However, 49 per cent of Brits are upping their green credentials with many exaggerating the truth about their eco-friendliness to family, friends or colleagues… but why?
The research found that 60 per cent of Brits have claimed that they feel pressure from society, family or friends to be greener, with children becoming an increasing driving force as almost half of parents (45 per cent) claim to be lobbied by their children to be more eco-friendly.
Aston spoke to Quentin Willson, motoring journalist and TV presenter to discuss the research in further detail.