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The start of the silver migration season

15th January 2020
Posted by Aston Avery

January marks the start of the ‘Silver Migration’, the annual mass departure of the UK’s over-50’s on winter long-stay holidays. Defined as ‘a trip lasting over 28 days’ the report, by Staysure, shows January is the most popular time for so called silver haired travelers to seek sunnier climbs for a ‘long-stay’ break and some much-needed rest after the festive period.

The annual Silver Migration has risen in popularity in recent years with a 20% increase in the sale of winter long-stay holiday travel insurance policies since 2018. Australia is the top choice for over-50’s looking to escape Blighty, with one in five long-stay holidaymakers taking a trip Down Under during the cold winter months, and quite possibly turning the famous Gold Coast ‘Silver’ during January.

The data also reveals Spain as the second most popular getaway choice for those seeking winter sun, with 17% of over-50’s booking a winter long-stay to the popular Canary Islands and Costa Del Sol. Also featuring in the top three winter long-stay destinations is India with 9% venturing the 4,000+ miles to enjoy all the delights this amazing country has to offer. With its beaches, culture, cuisine, festivals, stunning architecture and breath taking landscape, it’s no surprise that India is a firm favourite with Brits looking to escape the low temperatures and gloomy dark days back home.

Aston spoke to Simon Calder, travel writer and broadcaster to discuss the research in further detail and uncover some of the popular destinations.