TV chef Simon Rimmer on Gateway 97.8

As parents up and down the country prepare for the kids going back to school, new research reveals the struggle families face every morning, with two thirds (65%) admitting their child often skips breakfast entirely. That equates to an average of 60 breakfasts missed a year for each child – nearly a third of the entire school year – according to a new study by Flora.

Little ones refusing to eat their breakfast is not for want of trying from their mums and dads, with arguments about the first meal of the day between parents and their kids resulting in them having to rush to get to school on time at least five days per month. This is causing real worries for busy mums and dads, with almost three quarters (72%) of parents driven to a state of anxiety about their child’s breakfast habits and a fifth admitting their child’s diet leaves them feeling like a bad parent.

Aston spoke with Simon Rimmer, TV chef and “Sunday Brunch” presenter about the new study, who also offered tips and advice.