Listen: the phrase of the year 2020: ‘When this is all over’

We are so fed up with coronavirus, the phrase ‘When this is all over…. ‘ has become part of everyday life.

The events of 2020 have left us frustrated, annoyed and bored at not being able to plan and it seems we’re a nation desperate for something to look forward to.

The research by Accor also found we’re getting a kick out of experiences rather than material possessions and are wanting to keep the anticipation going for as long as possible.

Aston spoke to futurist and best selling author James Wallman to discuss the research in further detail.