Listen: UK embarks on a gifting frenzy

Half of Brits have faced issues with parcel deliveries as the public turns online for the Black Friday and Christmas gift rush.

As we enter the season of deals, promotions and gifting, the public rely on ‘estimated delivery times’ and retailer communication to help avoid turning up gift-less this Christmas. Shockingly, more than 300 online domains have been suspended this year for issues related to the non-delivery of goods, counterfeit products, and fake clone websites.

Not only is the physical delivery of our gifts a cause for concern, but it comes at a time where e-commerce is at its peak, and with covid-19 preventing shopping instore, Brits are left in the dark about their order once parting with their cash. Research shows that a staggering 93% of retailers ignore their customer after dispatch. Of those retailers surveyed, 20 tracking pages presented an error when clicked on and a further 14 sent no tracking details at all.

Aston spoke to Angus Knights and Katharine Biggs both from ParcelLab to tell us more about what businesses really think about us after we have clicked ‘purchase’ and what retailers should be doing to ensure they stay off Santa’s naughty list.

Photo by Jess Bailey on Unsplash